Ryan Levander

The best take-a-ways (and photos) from Traffic and Conversion 2019

Published on: March 3, 2019

Welcome home, said Ryan Deiss to the 8,000+ Marketers in the room after his always powerful opening keynote to Traffic and Conversion Summit 2019. And it really is starting to feel like home. Not just Traffic and Conversion Summit, but any handful of these Digital Marketing Conferences that I’ve been going to a lot more of in the past 2 years.

I will say, Traffic and Conversion has a special kind of feel to it. I do like the fact that it has a “catch all” feel to it. what I mean by that is pretty much anyone, in sales or marketing can go to T & C and they’ll come away with some great insights to use almost immediately. There is something to be said about a conference of that magnitude that still delivers the quality in each session that they do.

I was impressed. Again.

The Internet Marketing Party on Sunday: 

Click on photo for lightbox viewing with caption (all photos taken by Ryan with iPhone and edited in Adobe Lightroom)

David Gonzalez, founder of the Internet Marketing Party, kicking things off in style as always.

Craig Collins, master copywriter (formerly for Eben Pagen), was the headline speaker.

The Measurement Marketing Crew got to meetup in person - one of the highlights of the whole week.

Chris, Hallavard (favorite Norwegian), and myself on the first night back at the hotel.

Photos by Ryan Levander are licensed under a Creative Commons Attribution 4.0 International License.

My Favorite talks from Day 1: 

  • Brand New To YouTube Ads? Here’s a Step-By-Step Guide To Go From $0 to $1000/day Profitable Spend (and Beyond) in the Next 30 Days by Tom Breeze
  • Profit with Facebook Ads from Day 1 by Optimizing the Most Important (and Under-Utilized) Webpage in Your Funnel by Nicholas Kusmich
  • The Google Ads Amplification Matrix by Dev Basu
  • Quiz Funnels! 3 Quizzes You Can Use to Explode the Growth of Your Email List This Year by Ryan Levesque
  • Interview With Entrepreneur-Billionaire Richard Branson

Click on photo for lightbox viewing with caption (all photos taken by Ryan with iPhone and edited in Adobe Lightroom)

Opening keynote, Ryan Deiss

Digital Marketing Timeline

Facebook and Google = Paid Advertising

Organic Facebook...doesn't exist.

Reference Point for Marketers = Landing Page Conversion Rates

Most people just map their funnel, when they should be mapping the entire journey.

What are you paying for conversations (not leads)...

YouTube talk with Tom Breeze!

Overview

Creating nugget videos from one.

Yes, it is objectified!

Super smart way to look at your paid advertising spend.

Cost per lead formula.

Tracking the funnel and metrics.

YouTube ad structure.

Countdown timers drastically increase conversion rates.

Google Ads Talk!

The rise of Google Ads.

 PreviousNext Google Ads matrix.

Reasoning behind the Google SERP - love this!

Google Ads worksheet.

Richard Bransen on stage.

Richard Bransen on stage.

First night tacos - pregaming for Taco Tuesday the next day.

Photos by Ryan Levander are licensed under a Creative Commons Attribution 4.0 International License.

My Favorite talks from Day 2: 

  • The Social Search Traffic Method – A 2019 Pay-Per-Click Ads Game Plan by Vince Reed
  • The eCommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI with Facebook & Instagram Ads by Ralph Burns
  • “Hot Seat” – Live Deep-Dive Critique of Over $3MM eCommerce Ad Spend by Molly Pittman and Ezra Firestone
  • The 3-Pillar LinkedIn Ads System Ben Kniffen
  • 7 Numbers for Marketers Who Hate Numbers (What They Mean, What to Do With Them, and Why Facebook & Google Never Agree On Them) by Chris Mercer

Click on photo for lightbox viewing with caption (all photos taken by Ryan with iPhone and edited in Adobe Lightroom)

Feed the algorithm what it wants to eat!

Get your customers to know, like, and trust you.

Are you feeding the Facebook Algorithm? Don't let it only have one option at a buffet...

Have a smart content strategy.

Most advertisers run their ads in a linear method (which is never how user journeys go...)

The Ad Template from Tier 11

Here come the templates...

Show me video

Pure education video

Testimonial videos

FAQ videos

Product videos

Proof videos

Reorder DPAs (Dynamic Product Ads)

Deal videos

Dynamic Retargeting - do you have a catalog setup?

Strategizing to set your ads apart

Ad platforms

LinkedIn Ads Rundown!

3 pillar LinkedIn Ads system

Audience targeting

Sponsored ads

Forms in LinkedIn

Data Studio example from Mercer!

Velocity of Return > Lifetime Customer Value

You HAVE to know your numbers

Figuring out the numbers that MATTER

The power of Measurement Marketing

Facebook Analytics Funnel Tracking

Photos by Ryan Levander are licensed under a Creative Commons Attribution 4.0 International License.

My Favorite talks from Day 3: 

  • 3 Google Ads Superpowers that Give eCommerce Companies an Unfair Advantage by Brett Curry
  • Expert Facebook Advertising & Analytics by Dennis Yu and Jon Youshaei
  • The Ultimate Agency Funnel – For Landing Clients OnDemand Without Having to Cold Call, Sit In Networking Meetings & Chase Prospects Down by Josh Nelson
  • Tool Wizardry: We Reveal Our Most Coveted, Closely-Guarded Secret Stash Of Awesomely Effective Marketing Tools For You To Steal by Roland Frasier
  • What’s Working Now in Google Ads & A.I. by Mike Rhodes

Click on photo for lightbox viewing with caption (all photos taken by Ryan with iPhone and edited in Adobe Lightroom)

Google Ad Superpowers 🤓📈
Google Ad Superpowers 🤓📈

The wheel of Google Ads...

Content consumption with audiences

If they watch a percentage of your content video, show they shopping ads (the initial video is a filter)

RLSA - Remarketing Lists Service Ads

Create audiences out of the videos you have

Misspelling here - Best "Remarketing" book of all time!

"Would you like it with..."

New keyword forecasting tool - see screenshots on next images

New keyword forecasting tool screenshots

New keyword forecasting tool screenshots

Now it's time to shift gears and scale with YouTube!

Do you know your CPA?

Dennis Yu showing some results from the clients and consulting he has done.

Consumption is only going to increase...

Jon Youshaei took a trip to BuzzFeed to show us how they come up with headlines...

What BuzzFeed's "headline brainstorms" look like...if they can't think of a good headline, they don't write the article...

Make Facebook Ads not look like...Facebook Ads...

Commit to a webinar a month and you'll be surprised of the lead generation that will do for you.

Time to fill that funnel!

A consistent, and diversified lead flow - SO important.

Love this quote by Frank Kern.

5 Key Principles

This is ALWAYS the best way to think about journeys or funnels in Marketing.

Use something like LucidChart to get organized so you can share it with your team.

Clickbait has been clickbait long before the internet - this is know as "good copywriting" clickbait is a term rookie Marketers tend to use...

Get the lead and appointment booked before the webinar even starts - chances are they probably won't show.

The fortune is in the follow up...

This comes back to the shortcut!

Just do it!

Standing in front of the Tier 11 chat with Ryan Diess (founder of Digital Marketer) taking live questions - so cool!

Roland Frasier's "Took Talk" - TEAM TOOLS

Roland Frasier's "Took Talk" - PERSONALIZATION

Roland Frasier's "Took Talk" - SOCIAL

Roland Frasier's "Took Talk" - OPTIMIZATION

Roland Frasier's "Took Talk" - ANALYTICS

Roland Frasier's "Took Talk" - IMAGE

Roland Frasier's "Took Talk" - VIDEO

Roland Frasier's "Took Talk" - CMR, EMAIL, LIST

Roland Frasier's "Took Talk" - SOCIAL

Roland Frasier's "Took Talk" - SEO

Roland Frasier's "Took Talk" - TRAFFIC

Roland Frasier's "Took Talk" - KEYWORD

Roland Frasier's "Took Talk" - CRM

Roland Frasier's "Took Talk" - ECOMMERCE

Roland Frasier's "Took Talk" - CONTENT MARKETING

Roland Frasier's "Took Talk" - INTELLIGENCE

Photos by Ryan Levander are licensed under a Creative Commons Attribution 4.0 International License.

All in all, so much to pack in. My technique is to take photos pretty much every slide – this way I have the slides immediately and can makes notes and references in Evernote and not wait for the slides afterwards – some speakers provide them, many don’t as T & C was going to sell them all after. But even after buying them, it takes awhile to get them. I didn’t want to forget the information and not have it fresh in my mind to go implement ASAP.

If you have any questions on any of these talks, and would be curious on how I could implement something like this in your business, then please, book a time to chat with me, here:

Here are the rest of my photos that I feel tell a little story of my experience there. Enjoy.

Click on photo for lightbox viewing with caption (all photos taken by Ryan with iPhone and edited in Adobe Lightroom)

Lime's everywhere (pretty sure they originated in SoCal, so...)

Pretty much my mode of transportation for the week!

Just past downtown off of the Gaslamp District.

Pretty nice outside Starbucks in a park near the Gaslamp District.

Ships off of the Broadway Pier.

Ships off of the Broadway Pier.

The Star of India off of the Broadway Pier.

Lego ship!

Lego ship!

Lego ship!I

Skyline view after scooting a ways out from downtown.

My view for the whole week - got spoiled staying at the Mariott!

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