Ryan Levander

“Essentialism” by Greg McKeown

Published on: April 5, 2016
Read Time: 2 minutes

Where was this book for me 5 years ago? Man, I really wish I would have come across this sooner when I was a: photographer, videographer, graphic design, web developer, website analyst, branding expert, conversion rate optimizer, and ultimately digital strategist.

Point being, we all need to do less in our lives so we can become great at it. “The Disciplined Pursuit of Less” is the tagline of this book. Working smarter, not harder, is definitely one of the vertical is draws on. One of my favorite. Before you think I’m a slacker, I should say I routinely work 60 hours a week. I still feel it’s necessary for this part of my life. But, only to reap the rewards and benefits down the road.

After reading this book, it makes me feel like I should work “only” 40 hours per week and get the same amount done in my 60 hour work week. I will give it my best shot next week, can’t guarantee it will stop at 40, though.

I do plan to implement slightly different morning routines, however. I will start reading some scriptures that have withstood the test of time. It never occurred to me that starting your day with such core thoughts would be so beneficial. Also, as a break from the ordinary chatter that goes on upstairs. I’ll be adding this to my morning routine of meditation.

I learned how so many successful CEOs, Entrepreneurs, and humans live their lives by design, not default. It made me think if I was really living by design and not default. Proactive vs. Reactive.

One passage that stood out to me was LinkedInn CEO Jeff Weiner plans his day. Each day he has back to back meetings he always plans for a 30 minute break in between. He never plans them directly back to back. The first few days it felt weird. But now he retains so much more – taking notes from each meeting and controls his day, instead of letting it control him.

I highly recommend this book to any and everyone. We all could get better at living more intentional and making our time count. After all, we just get one go at this life thing…we all want to be doing something that matters.

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