Why Numbers Rarely Matter in Measurement (And What Does).
Don't let the #s alone tempt you into forming an opinion without some contextual questions.
Blog
Thoughts
Why this one measurement change will (actually) transform your marketing actions.
The one thing that will help transform your marketing actions is learning how Element Visibility works in Google Tag Manager.
GA4 Hot Take: Your first goal should be to setup more goals.
One of the most toxic ways marketers think about analytics is to only think about goals at the end of a customer journey.
What Businesses Should Do Before Even Thinking About Using BigQuery
Most businesses think they need a DSLR (BigQuery), but they’d benefit more from mastering iPhone fundamentals (GA4): rule of thirds, framing, lighting, etc. - paralleling the key marketing fundamentals of Measurement and Qualitative research I outlined here.
Opal vs iContact Camera Comparison
Ryan is providing feedback on the iContact Pro camera, comparing its performance to the OPL camera and the Sony a7S